Austin, TX • Full-time

About Rosie

Rosie is reimagining family & home care.

We created a new category of care: flexible, on-demand childcare and household management, bookable by the hour or on a weekly cadence, backed by a bench of vetted Pros who learn your family's rhythms. Families finally have a way to get the help they actually need with a single text.

We've proven this works in Seattle. Austin is our first new city, and we need someone on the ground to make it real.

The Role

You'll be Rosie’s representation in Austin and the owner of getting the city off the ground. This is a deeply operational, in-the-field role. You'll recruit and interview Pros, run activations and events for families & Pros, onboard our first families & get to know them on a deep level, and work with Rosie HQ to setup the operations to make sure every session gets filled.

You'll work directly with our founders and Seattle ops team who will bring the playbook, strategy, tools and support. Your job is to take what’s worked in Seattle, add your own Austin-specific spin to it, and make it work, gearing up Rosie for our next city launch.

What you'll do

Onboard the first 100 Pros

• Build Austin's Pro supply from zero: campus partnerships, community groups, job boards, referrals, in-person recruiting events, and other creative ideas
• Onboard and activate new Pros so they're ready to take sessions quickly and perform well
• Stay close to Pros week over week: check in and support issues early to build retention

Onboard the first 100 Families

• Help define the first 5-10 neighborhoods Rosie should start in and recruit our founding Austin families through neighborhood outreach, parent communities, schools, local partners, referrals and other creative ideas
• Plan and host activations and events that get Rosie in front of families (think playground pop-ups, parent meetups, partner events)
• Onboard new families in a personalized & meaningful way so you understand what they need, and can match them with the right Pros
• Turn early families into advocates and build the referral engine that makes the next family easier to find

Start the marketplace

• Balance supply and demand in real time, focusing on the zip codes where density is building