Remote friendly, Seattle preferred, US-based • Full-time
About Rosie
Rosie is reimagining care, for families & for caregivers.
We created a new category of care: flexible, on-demand childcare and household management, bookable by the hour or in a weekly cadence, backed by a bench of vetted Pros who learn your family's rhythms. Families finally have a way to get the help they actually need with minimal effort.
We're building the infrastructure that powers modern family life: a world where parents book care the way they text a friend, where caregivers build real careers doing work they're proud of, and where having support at home just feels normal. We've proven this works in Seattle. Now we're ready to expand to new cities, and we're just getting started.
The Role
We're ready to take Rosie beyond Seattle! This person will be the primary owner for building and executing on a city expansion playbook and running sprints deep in the market to build a self-running, remote-first operation. You'll manage supply and demand simultaneously, figure out the local team needs, and build the playbook we'll use for future expansions. Then you’ll figure out how to scale us from single city launches to multi-city launches.
You'll work directly with our founders and ops team. Travel is an expected part of this job, to both Seattle and the new markets. You'll make real decisions about what works in the market, how Rosie shows up and what the GTM playbook needs to be.
Who You Are
- A marketplace launcher. You've built supply and demand simultaneously in new cities before. You understand the cold start problem, what signals tell you a market is working, and how to adapt quickly when things don't go as planned.
- Self-directed. You don't need a detailed playbook or constant direction. You get to a new city, observe, figure out what actually matters to the people there, and move. You learn fast and make calls with incomplete information.
- A people builder. You find good people quickly, spot talent, onboard them fast, and set them up to lead independently. Building a strong local team is half the job—you know this matters more than any process.
- Grounded in reality. You care about unit economics and metrics, but you also talk to Pros and families regularly. You notice patterns and problems that dashboards don't surface. You trust what you're seeing and hearing on the ground.
- Honest about what works. You're willing to flag when something isn't working the way we thought it would. If the playbook we brought from Seattle needs to change, you'll say so. Our founders need clear-eyed feedback.
What You'll Do
- Own the complete market launch, from day one through the point where it runs independently
- Figure out which channels actually work for recruiting Pros (partnerships, word-of-mouth, community groups) in your specific city
- Identify what resonates with families locally, how to position the product for this market, and how to price and incentivize to make the unit economics work
- Figure out if we need a local team, then hire, train, and lead them to run the market after you leave
- Manage the P&L during launch and track what's working, what's costing too much, and what needs to change